
Home » Basic to Pro Certified Digital Marketing Course
COURSE DESCRIPTION :
The Certified Digital Marketing Course (CDM) training program is a well-structured Digital Marketing Course to help aspirants reach their career goals in the technology-driven digital world and earn a handsome package, thereby elevating good career growth. Learn digital marketing tactics with our Digital Marketing Course (CDM)Training Program and acquire the in-demand skills & relevant knowledge to make yourself ascend the hierarchy in your present organization and stand out among competitors. With the Digital Marketing Course (CDM) program, you can expand your own business, build a career in the hot marketing industry, or can assist clients in increasing their business.
What Will You Learn From This Course?
Module 1: Getting started with Digital Marketing Preview
Module 2: Effective Web Page Designing Preview
Module 3: Search Engine Marketing (Google Ads) Preview
Module 4: SEO (Off-Page, On-Page, Local, Mobile) Preview
Module 5: Facebook & Instagram Marketing Preview
Module 6: LinkedIn Marketing Preview
Module 7: YouTube Marketing Preview
Complimentary Module 1: Soft Skills Development
Learning Outcomes :
Course Details :
MODULE 1: GETTING STARTED WITH DIGITAL MARKETING
Lecture1.1: Basics of digital marketing.
Lecture1.2: Understanding the process including visibility, engagement, targeted traffic, retention and conversion.
Lecture1.3: Digital Media Vs. Traditional Media.
Lecture1.4: Benefits of Digital marketing.
Lecture1.5: Latest Digital marketing trends.
Lecture1.6: Digital media marketing platforms.
Lecture1.7: Digital media marketing platforms.
Lecture1.8: Digital Marketing strategy for websites.
MODULE 2: EFFECTIVE WEB PAGE DESIGNING
Lecture2.1: Prepare site structure.
Lecture2.2: All pages
Lecture2.3: Prepare wireframe of pages
Lecture2.4: Short Landing Page
Lecture2.5: Long Landing Page
Lecture2.6: Decide placements of important elements Patterns for Engaging Website Visitors
Lecture2.7: Pattern #1 – Pop-Ups
Lecture2.8: Pattern #2 – Pop Under Call-to-Action.
Lecture2.9: Pattern #3 – Inside Article CTA
Lecture2.10: Placement of call to actions
Lecture2.11: Conversion Oriented Landing Page Design
Lecture2.12: Investment in Landing Page- Is it for me?
Lecture2.13: Critical Concerns to Address on Landing Page-. What is it?
MODULE 3: SEARCH ENGINE MARKETING (GOOGLE ADS)
Lecture3.1: Introduction to SEM – Fundamentals & Case Studies
Lecture3.2: Consumer Journey
Lecture3.3: What is SEM?
Lecture3.4: What is Google Ads?
Lecture3.5: Google Network
Lecture3.6: Google Ads Terminologies
Lecture3.7: How Does the SEM Auction Work?
Lecture3.8: Structure of a Google Ads Account
Lecture3.9: Structure of a Google Ads Account
Lecture3.10: Campaign Types – Introduction to Search, Display (Mobile App)
Lecture3.11: Creation of Search Network Campaign
Lecture3.12: Google Ads
Lecture3.13: Ad Formats Ad Text Policies
Lecture3.14: Ad Text Best Practices DKI
Lecture3.15: Ad Extensions Keyword Research
Lecture3.16: Tool – Keyword Planner & Estimator Keyword Match types
Lecture3.17: Keyword Strategies Landing Page Bidding and Budget
Lecture3.18: Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
Lecture3.19: Creation of Google Display Network
Lecture3.20: GDN Targeting Options
Lecture3.21: Display Ad Formats
Lecture3.22: Ad Gallery Tool
Lecture3.23: Conversion Tracking
Lecture3.24: GDN Campaign Creation – Demo
Lecture3.25: Remarketing
Lecture3.26: Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Lecture3.27: Advanced Display: Smart Display Campaigns
Lecture3.28: Mobile Ad Campaigns
Lecture3.29: Universal App Campaigns
Lecture3.30: Mobile-Specific Bidding and Targeting Strategies
Lecture3.31: Measuring Mobile Ad Performance and Conversions Report Editor
Lecture3.32: Optimization Strategies
MODULE 4: SEO (OFF-PAGE, ON-PAGE, LOCAL, MOBILE)
Lecture4.1: URL Architecture
Lecture4.2: Page Speed Analysis
Lecture4.3: Google Pagespeed Insights
Lecture4.4: 301 Redirects
Lecture4.5: Mobile Websites: Responsive, Adaptive, Dynamic
Lecture4.6: What is Link Building?
Lecture4.7: Link Building Tactics
Lecture4.8: Manual Link Building Process
Lecture4.9: Blog Posting, Local Business
Lecture4.10: Link Building Metrics
Lecture4.11: Backlink audit of one website
Lecture4.12: How to audit backlinks of competitors and gain
Lecture4.13: Quora
Lecture4.14: YouTube Video SEO
Lecture4.15: Slideshare, Scribd and other social channels for SEO
Lecture4.16: What is Local SEO, Pigeon Update
Lecture4.17: Google My Business, Bing Places
Lecture4.18: What are SEO Audits?
Lecture4.19: Local listings/citations SEMrush.com Backlink
Lecture4.20: Different Types of SEO Audits.
Lecture4.21: Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google page speed Insights, Mobile Site Audit
Lecture4.22: SEO Reporting
MODULE 5: FACEBOOK & INSTAGRAM MARKETING
Lecture5.1: Why Content is the foundation of SMM
Lecture5.2: Psychology of Social Sharing
Lecture5.3: Building Content That is Inherently Shareable
Lecture5.4: Tools for Content Creation
Lecture5.5: Facebook Page Best Practices
Lecture5.6: KPIs to measure success
Lecture5.7: Facebook Insights
Lecture5.8: Facebook Business Manager
Lecture5.9: Facebook Ad Campaign Objectives
Lecture5.10: Facebook Ad Targeting trick to get leads
Lecture5.11: Optimizing your Instagram business profile
Lecture5.12: Crafting an Instagram content strategy
Lecture5.13: Best Practices
Lecture5.14: Influencer Marketing on Instagram
Lecture5.15: Analytics & Measurement
Lecture5.16: Instagram Ads
MODULE 6: LINKEDIN MARKETING
Lecture6.1: LinkedIn for Personal Branding
Lecture6.2: Brand Marketing on LinkedIn
Lecture6.3: LinkedIn Company Pages
Lecture6.4: LinkedIn Advanced Search
Lecture6.5: LinkedIn Premium
Lecture6.6: Types of Campaign
Lecture6.7: Audience Selection
Lecture6.8: Ad Creation
MODULE 7: YOUTUBE MARKETING
Lecture7.1: YouTube Ad Formats
Lecture7.2: YouTube Campaign Creation
Lecture7.3: Script Writing
Lecture7.4: YouTube Analytics
Lecture7.5: Video Campaign Optimization Tip
COMPLIMENTARY MODULE 1: SOFT SKILLS DEVELOPMENT
Lecture8.1: Inherently Shareable building Content
Hasan Faizan has around 18+ years of experience in the Software development, support, and Software Training industry working on multiple domains and profiles, and currently working as a Freelance Digital Marketing Trainer and Consultant for different organizations, institutes, and corporate clients. In his current role, he delivers online digital marketing training sessions and helps learners execute the digital concept practically.
Training Expertise: Trained over 3000 learners, delivered online and in-class training on Digital Marketing, helping learners in the practical execution of the digital concept and also handling doubt sessions for students. To maintain and update knowledge, skills, and occupational competence.
Qualification: He has done MBA (specialization in IT) and is a Google Certified Digital Marketing Professional. He is also a Certified “Career Counsellor” from the University of California.
Technical Expertise: He is a competent professional with expertise in Digital Marketing and experience with a wide variety of projects and environments to implement digital marketing strategies.
Projects and Tools Stack: Google Ad Words, Google Analytics. Hoot suite, BuzzSumo, Hubspot, Mail chimp, Getresponse, Ahref, Woorank, etc. Content Strategy Design for Digital Multimedia: Researching and developing SEO-optimized web content about the core business.
Executive Summary Curriculum Design: To design, develop, create and update the curriculum as necessary to meet the industry trends and requirements.
The best digital marketing couse by Mr.Hasan Faizan Sir I have ever seen and can be rated as the best in India.
This is very good and interactive course. Trainer Hasan Faizan has excellent command in topics and great teaching methodology Proper modules and best practical exposure. Those who are reading this article for them, go and hunt your digital career
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