WHAT IS DIGITAL MARKETING ?
Basically Digital marketing is the component of marketing that makes use of internet and online based digital machinery such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital marketing, also called as online marketing, promotes a number of brands to connect with the potential customers using the internet and other forms of digital marketing. It’s a broad field which consists not only of emails, social media, and web-based advertising , but also messages as a marketing channel. This idea of digital marketing came into existence, for finding a new way of approaching customers and a new way of understanding how customers behave compared to traditional marketing. For any new learner who wishes to join an Online Course on Digital Marketing it is very important to understand the subject thoroughly.
UNDERSTANDING DIGITAL MARKETING.
Digital marketing picks out a particular segment of the customer base and is reciprocally active.
It’s on the increase and includes search result ads, email ads , promoted tweets – anything that integrates marketing with the customer feedback or a two way interaction between the company and the customer.
Many of us heard about internet marketing, it has some similarities with digital marketing whereas a huge difference compared to digital marketing. In internet marketing , advertisement is solely on the internet, whereas digital marketing is not solely on the internet but also can take place through mobile devices , on a subway platform, in a video game or via a smartphone app .
In digital marketing advertisers are commonly referred to as sources , while members of the targeted ads are commonly called receivers.
For example ; There is an autonomous restaurant , which has many branches located at various places and now they have extended their late night hours to many of its locations, they need to get a word out. So they targeted shifts workers and travelers with digital ads , because they knew that these people made up a large segment of its late- business . Secondly they encourage them to download new Restaurant Finder apps, targeting them with ads placed at ATMs and Gas stations, as well as on websites that it knew its customers frequented at night.
Digital marketing often emphasizes on reaching a customer with increasingly conversion-oriented messages across various channels , as they move down the sales funnel. If you are joining any online course in Digital Marketing make sure that you get the knowledge of creating a digital sales funnel really well.
WHY HAS DIGITAL MARKETING BECAME SO IMPORTANT IN TODAY’S WORLD ?
In today’s world where everything has become advanced, marketing has become advanced too.
Digital marketing is certainly one of the important key factors in today’s business world as it differs a lot from Traditional marketing. It comes up with different strategic plans and becomes involved in attracting customers with different brand conversations on numerous digital channels ranging from messages or emails to mobile applications.
Digital marketing has become very much famous and popular because of the 4 key factors or advantage over Traditional Marketing such as
. Measureable of customers
. Affordable of cost
. Speed Messaging to Customers
. Engagement of customers
Apart from this, Digital marketing has become important on the basis of following reasons.
1. It provides a higher conversion rate.
The businesses that are online depend on the internet as their main stream modes of marketing can measure the conversion rate through real-time. This helps to identify the customers who converted into leads and then subscribers and who finally purchases the products. or services.
2. It increases the trust of customers in particular brands.
Now-a-days, communicating and solving issues of certain brands through their social media page has become common and this in return leads to building a strong image of the brand in the new customers mind. There are review and rate options made available for customers, hence receiving a positive review for satisfied customer results in creating a good impact on new customers.
3. It provides cost effective marketing for any business.
Before reaching top level and starting to make profits, small businesses need to conserve their resources. Within the budget Digital marketing gives a scope of reaching out to many customers at the same time.
4. It allows targeting and connecting to mobile customers.
In today’s date mobile is one of the most necessary electronic devices for people to communicate with each other, whether it’s for personal reasons or business purposes. Almost all the websites are designed in such a manner that these websites can easily be viewable on the screens of smartphones. And this is because every customer has an excess smartphone and can look for whatever they need whether it’s for personal needs or else they may look for any product that they like. And in many situations or circumstances , customers may buy different brand products. So due to availability of such facilities , many companies get a chance to get connected to their customers easily.
Students who join our online digital marketing course in jaipur must understand that more and more companies are looking for a skills person due to the increasing popularity of this art.
TYPES OF DIGITAL MARKETING
1. Search Engine Optimization
In simple terms , it’s a process that involves improvement of your site to increase its visibility for relevant searches . The better visibility of your pager in search results , the more the customers are attracted to your business.
Google receives around 60,000 searches per second everyday. Many people search on these platforms to get their needed answers. And with the help of SEO , you can make sure that whenever something is being searched related to your website, they find it immediately. Businesses are now more focusing on SEO to get more traffic for their website. If you have a large audience, then SEO is the most effective one.
SEO depends on certain factors such as loading speed of website, keyword optimization,etc. As an SEO manager , you can find out the reason behind the poor performance of your website through SEOwise and can fix the same.
Our online digital marketing course focuses very strongly on search engine optimization techniques as the foundation for getting good rank for the web property.
2. Social Media Marketing
For digital marketers , social media platforms are a gold mine. For example: Facebook which has more than 2 billion monthly users. Other social media platforms also have millions of users all around the world.
Through this platform marketers , find their audience and through which they can communicate with their prospects directly , creating thrive for their following brands. For example: Wendy’s famous for its witty Tweets. In our online digital marketing course social media marketing as a dedicated module and all the students practically learn several advanced techniques of promoting the brand of social media.
3. Content Marketing
From the name itself , it is understandable that it refers to creating and promoting valuable content for different audiences. It helps in gaining audience trust and attracting new visitors.
The contents we see today online, whether it be blog articles or a youtube video etc , are all results of content marketing . As a digital marketer, you’ll have to plan , create and promote , the content of different brands. it is also necessary to understand which form of content would be perfect for the company , as well as which platforms would suit it the most.
We keep a dedicated module on how to write the best content for ranking in our online digital marketing course. Our trainers give you assignments to increase your proficiency in content writing.
4. Email Marketing
For both inbound and outbound marketing, email marketing is most essential for many of the companies. They release many ads on email to reach their customers and also they create email newsletters for turning followers into customers.
Creating compelling contents for the newsletter is a must to convert subscribers into customers. Many companies are dependent on email marketing as email is the most important online tool for lead generation. Without learning about Email Marketing no digital marketing online course can be completed.
5. Pay-Per-Click[PPC]
It refers to paid advertising and promoted search engine results. This type of digital marketing is short term , meaning that once you stop paying , the ads no longer exist. It mostly refers to the advertisement, seen at the top and sides of the page of search results, it also includes the ads you see while browsing the web, ads before Youtube videos and different ads in mobile phones. SEO AND PPC are almost the same, the thing that differentiates them is you only pay for results. The cost to run ad and promote ad, primarily depend upon the competition of the keyword. The more the competition the more will be the price, lower the competition lower will be the price.
Learning how to effectively run the best ROI giver PPC ads is a core module of any Online Digital Marketing Course.
6. Marketing Analytics
One of the most important advantages of digital marketing is that it is highly measurable and trackable. Today analytics allow the marketer to track the users action in a highly detailed level, how many times did they click on the link, how much time did they spend on the webpage, how often they open the emails, and ,many more. But the huge amount of information about digital marketing is just like drinking from a fire hose. because marketers must be able to truly understand what the data is and what it means and how they should form the strategy. There are many tools available for measuring the success of digital marketing campaigns, and many marketers uses the combination of tools on their needs and according to their audience
There are many of the types but the mentioned above are some of the important
WHY SHOULD WE LEARN DIGITAL MARKETING SKILLS?
Everything is getting digitized, companies are now, focusing more on building a robust online presence. Learning Digital marketing is now easy and skills rediscover bring some of the best trainers of this art in our online digital marketing courses.
High Demand for Digital marketers.
Around 69% of companies are hiring more marketers, as reported by Marketing Hiring Trends.
The report also found that there is a deep gap between the supply and demand of digital Marketing professionals. The demand was around 59% but the supply was only found to be only 19%. It means companies are in a dying need for hiring digital marketers. And learning high demand skills never hurts but gets you better-paying jobs with more security.
Great Growth Prospects
Digital marketing skills will keep rising in demand in the near future, pondering why?
That is because, compared to the offline economy, the online economy is growing 10X faster.
There are many reasons , by which we can say digital marketing skills will keep rising. Companies are now aware of how beneficial the internet and digital platforms are. Digital marketing lets them reach more audiences, scale their business further, and generate more and more revenue.
SKILLS REQUIRED FOR DIGITAL MARKETING
To master digital marketing various skills are required
1.Ability to analyze data and draw insights.
2.One should be able to organize and should have project managing skills
3.One should have advanced knowledge about social media
4.Ux skill is the must.
5.One should be able to understand their customers’ needs and their experiences. Should know appreciation of automation
6.There are many such skills , but above mentioned are some of the important.
WHAT JOBS OR CAREER WE GET AFTER LEARNING DIGITAL MARKETING SKILLS.
Digital marketing is a rapidly growing and evolving career path. There is a wide range of jobs and opportunities that digital marketing provides. It’s heard that digital marketing skills are in high demand. The job market is booming and many brands are now focusing on digital marketing . Today digital marketing courses are available in every big city of India but we strongly recommend to check out our online digital marketing courses for a course which suits your time requirement and pocket size both.
Few are listed below:
1. Digital Marketing Manager
You can say this is the highest position in the field of digital marketing. as this is the highest position, it requires higher experience and study of more than 6 to 7 years digital marketing. The work of digital marketing managers is to look after overall marketing development devising strategies that will drive more people to their website. Approximate earning is 4 to 10 lakhs per month.
2. Web Developer And Web Designer
There are many people, who are responsible for fantastic websites , we have come across on the internet.The term web designer and web developer are used interchangeably , but the role of web developer is a particular one , we can say it is specific one, whereas web designer does not do too many things. they are only responsible for designing , coding and modifying websites making it more appealing and more user- friendly. A web designer can earn 3 to 6 lakh per month.
3. Social Media Executive
Jobs in social media, now has become a trend, not only as facebooking and tweeting , there is more to it. As a social media executive you are required to keep a check on social media trends and plan strategies accordingly. coordinate with the content team and other teams and create quality content or videos. Knowledge about all the social media platforms and a lot of creative ideas will be a must for this job role. A well qualified social media executive can earn 3.5 to 7 lakhs per month.
4. SEO Executive / Expert
There is a dying need of SEO expert in many companies as a well designed website will of no use , if the company , does not have people to promote it, and thus many company hides SEO Expert, who execute and responsible for getting high traffic on their website, i.e to get more people on their platform. and make an improving rank on google. a SEO manager earning per month is 3 to 7 lakh
5. Other Roles
Analytics Manager
CRM manager
Email Marketing Manager
Digital Agency Account Director
You can also get jobs in Video/Audio production
Interactive technology [such as AI]
We hope this article will help you to understand this futuristic skill and by now if you have made your mind to experience our online digital marketing courses you are just a click away.
